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Staging focuses on improving a property to make it appeal to the largest amount of buyers by transforming it into a welcoming, appealing, and attractive product for sale. Staging often raises the value of a property by way of reducing the home's flaws, depersonalizing, de-cluttering, cleaning, improving condition items, and landscaping. For vacant homes, rental furniture is used to create a living space the buyer could "see" themselves in. Properly executed staging leads the eye to attractive features while minimizing flaws.
Staging is viewed by some as a necessary step taken prior to selling a home, and many real estate professionals and home sellers alike hire a professional home stager or home staging company to stage their homes prior to sale. Statistics show that staging makes a dramatic difference on the amount of days a property is on the market and how much it sells for.
Research has shown that a home stager can reduce a listing's time on the market by half and can result in an increase of 10-15% in the selling price versus an empty home.
Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds of seeing it, curb appeal is generally viewed as a vital aspect of the staging process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is used alongside interior improvements.
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